INTERNSHIP REPORT ON NESTLE 2015-2016

Internship Report on Nestle in HRM, Marketing and Finance 2015 2016

EXECUTIVE SUMMARY

This is an internship report regarding the Confectionary Products of Nestlé including Kit Kat, Polo and fox Candies. It starts with an introduction about Nestlé followed by the history of Nestlé. It gives a briefing about all the brands of Nestlé. This report also includes the market mix of the product. All the 4P’s of marketing mix for the product has been discussed and explained to reveal the significance of its pricing, product, placing and promotional activities along with the strength and weaknesses of the organization. The report shows an internal architecture of the working of the Nestlé confectionary business. 

It gives a detail about the supporting department that has helped the business in their daily working. Also it discusses the objectives, policies of the organization along with their competitors at national level. There are also some suggestions/recommendations for the business. Bcg matrix has also been included in this report to know about the current standing of brand in Pakistani culture In the end, there is a briefing about the internship project that was assigned during the required internship to me.

INTRODUCTION

Chocolates and candies are one of the best-loved foods everywhere in the world. These are one of life's little pleasures. The attractive tastes and textures of chocolate and candies delight the senses of all ages. As far as Nestle chocolate Kit Kat is concerned, the product developed as Wafer Crisp, was initially launched in London, UK in September 1935 as Rowntree's Chocolate Crisp. It became 'Kit Kat' in 1937, two years before the Second World War. Within two years of launch Kit Kat was established as Rowntree's leading product, a position that it has maintained ever since. During the Second World War Rowntree Kit Kat was seen as a valuable wartime food and advertising described the brand as 'What active people need'. For most of its life Rowntree Kit Kat has appeared in the well-known red and white wrapper. It did, however, change to a blue wrapper in 1945, when it was produced with a plain chocolate covering due to a shortage of milk following the war. This blue packaging was withdrawn in 1947 when the standard milk chocolate Kit Kat was reintroduced.

NESTLE TODAY

Nestle is now the world's largest food company. It is present on all five continents, has an annual turnover of 74.7 billion Swiss francs, runs 509 factories in 83 countries and employs about 231,000 people the world over.  The Company owes its current status to the pioneering spirit inherited from its founders which continues to inspire it, to its concern with quality and to its constant search for new ways of satisfying man's nutritional needs. Wherever possible, it sets up factories locally, employs personnel from the country concerned and relies on indigenous raw materials. Its agricultural services provide assistance to improve the quality and yield of the raw materials it uses. Much attention is devoted to professional training and to the integration of the Company in its economic and social environment.

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