Comparison of pricing strategy of Honda vs Yamaha

Tuesday, November 22, 2011

Comparison of pricing strategy of Honda vs Yamaha

MKT619 final project on Pricing strategy of Honda vs Yamaha

Honda motorcycle (CD 70) with that of YAMAHA (DHOOM)

Introduction to Project

Honda motorcycle (CD 70) and Yamaha big companies that offering quality of products and service to their customers. Both are competitors each other. In Pakistan Honda and Atlas group also collaborate in operation the motorcycles joint venture Atlas Honda. On the other hand Yamaha is also very reputable brand surveying in the market. Both companies are market leader and attracting customers through different strategy, the price one of them. Most of the customers buy its products due to price so Price is very important to gain more and more customers and profits. Price always effects the customer decision on the time of purchasing.

Back Ground of the Project

My project them to do research on both companies pricing strategies and customers perception over this price. In the project I will try identify is the price of two brands matches to customer’s satisfaction because my project also aims to comparative analysis of two leader brands Honda Motorcycle and Yamaha. So through out the project we will do analysis over the both companies price strategy and customer preference. We know that when customers purchase company product he or she spend huge amount of money so is price match to customer satisfaction? For getting customers view over companies price I this study will do survey in the market and some questionnaires will also be give to both companies customers.

Table of Content

1. Chapter 1….……………………………...………………………..........Page
1.1 Introduction ……………………………………………….............3
1.2 Background ………………………………………………...............3
1.3 Objectives ………………………………………………..............4
1.4 Significance ……………………………………………..............4

2. Chapter 2……………………………………………………….…..............Page
2.1 Project proceedings ………………………………………..........4- 5
3. Chapter 3 Methodology ……………………………………….........Page
3.1 Data collection source…………………………………….........6
3.2 Data Collection Tools / Instruments ………………...6
3.3 Reasons ……………………………………………….................7
3.4 Subjects / Participants …………………………………........7
3.5 Field Work / Data Collecting ………………….......8
3.6 Data Processing / Analysis ………………….........8
4. Bibliography …..……………………………………………………..........9

MKT619-Final Project-Marketing

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