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Tuesday, November 22, 2011

Comparison of pricing strategy of Honda vs Yamaha

MKT619 final project on Pricing strategy of Honda vs Yamaha


Honda motorcycle (CD 70) with that of YAMAHA (DHOOM)

Introduction to Project


Honda motorcycle (CD 70) and Yamaha big companies that offering quality of products and service to their customers. Both are competitors each other. In Pakistan Honda and Atlas group also collaborate in operation the motorcycles joint venture Atlas Honda. On the other hand Yamaha is also very reputable brand surveying in the market. Both companies are market leader and attracting customers through different strategy, the price one of them. Most of the customers buy its products due to price so Price is very important to gain more and more customers and profits. Price always effects the customer decision on the time of purchasing.

Back Ground of the Project

My project them to do research on both companies pricing strategies and customers perception over this price. In the project I will try identify is the price of two brands matches to customer’s satisfaction because my project also aims to comparative analysis of two leader brands Honda Motorcycle and Yamaha. So through out the project we will do analysis over the both companies price strategy and customer preference. We know that when customers purchase company product he or she spend huge amount of money so is price match to customer satisfaction? For getting customers view over companies price I this study will do survey in the market and some questionnaires will also be give to both companies customers.

Table of Content

1. Chapter 1….……………………………...………………………..........Page
1.1 Introduction ……………………………………………….............3
1.2 Background ………………………………………………...............3
1.3 Objectives ………………………………………………..............4
1.4 Significance ……………………………………………..............4

2. Chapter 2……………………………………………………….…..............Page
2.1 Project proceedings ………………………………………..........4- 5
3. Chapter 3 Methodology ……………………………………….........Page
3.1 Data collection source…………………………………….........6
3.2 Data Collection Tools / Instruments ………………...6
3.3 Reasons ……………………………………………….................7
3.4 Subjects / Participants …………………………………........7
3.5 Field Work / Data Collecting ………………….......8
3.6 Data Processing / Analysis ………………….........8
4. Bibliography …..……………………………………………………..........9


MKT619-Final Project-Marketing

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Sunday, November 20, 2011

MKT619 Final Project marketing on Pepsi Cola

MKT619 Final Project on Pepsi Cola

Introduction to Project

Pepsi was founded in New York in 1965. Its head quarter is in Purchase, New York. It is Producing Non-alcoholic beverage and Food processing items. As my topic is Non-alcoholic beverage so I am only focusing on that only. Pepsi is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in retail stores, restaurants cinemas and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. Pepsi arrived on the market in India in 1988.PepsiCo gained entry to India in 1988 by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991, when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. Others claim that firstly Pepsi was banned from import in India, in 1970, for having refused to release the list of its ingredients and in 1993, the ban was lifted, with Pepsi arriving on the market shortly afterwards. These controversies are a reminder of "India’s sometimes acrimonious relationship with huge multinational companies." Indeed, some argue that PepsiCo and The Coca-Cola Company have "been major targets in part because they are well-known foreign companies that draw plenty of attention."


MKT619 Final Project on Pepsi Cola is available, you are requried to send us email for further detail, use our official email vuaccess@gmail.com



Saturday, November 12, 2011

Introduction to Fin619 Final Project (Finance)



FIN619 Project


The working on the final Project has been divided into steps/stages as given below. A submission at every step/stage is compulsory.




FIN619 Proposal

The proposal for project is required to be prepared according to the format uploaded on VULMS of the course. The students are expected to come up with a researchable topic of their interest which must be relevant to their area of specialization. This proposal will be evaluated and the validity will be determined by the Instructor. A valid proposal is essential (compulsory) to proceed for final project. The students who fail to have a final proposal approved by the Instructor will NOT be allowed to work on the final project.



Fin619 Final Project

After the proposal is approved by the Instructor (valid proposal) a student is allowed to work on the Final Project in the light of the comments given in the evaluated proposal as well as the guidelines and formats uploaded on VULMS of the course.

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Friday, November 04, 2011

MGT619 Project Proposal Assignment 1 Result announced

Dear students

Virtual university has announced the MGT619 Project Proposal result.

Needs improvement


Your proposal for project needs improvement. You are NOT ALLOWED to work on your final project. You are required to submit your proposal again with the suggested improvements when new assignment will be opened on VULMS. Make sure to improve the proposal according to the given guidelines.

You are required to improve the work according to the following guidelines;

- Modify the topic as suggested.

- Identity the statistical technique which you will use for data analysis.

- Change the introduction part
- You have not given the sources of data collection
- You have to give the tools you will use for data collection i.e questionnaire
- You have to mention the sample zie of your study
- Which sampling technique you will use
  Your field work is also missing
- You are required to modify the developed objectives of your study according to the guidelines.
- Incorporate all the suggested changes in the proposal


I hope it will be clear if there is any confusion you are more than welcome to ask.

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We are professional for writing MGT619 Project Proposal on any topic, if you want to take our service simply write us at vuaccess@gmail.com or Click her for Contact