Sunday, March 27, 2011
Monday, March 07, 2011
Internship Report on MCB (HRM) of AIOU 2012
Internship Report on MCB (HRM) of AIOU
The main objectives of MCB are to earn Profit by investing the money of depositors, who can’t utilize that money for getting required return. So the bank invests that money in the shape of advances and shares, the return or interest Charged on those advances with the depositors.
MCB restricted may be a business entity and every one its activities ar directed towards the prime objectives, that is profit. however the sole distinction is that it sells intangible product i.e. the services.currently so as to attain this vital goal, the management has evolved multidimensional policies. particularly once privatization of the bank on April 1991, a awfully enlightened management took the charge of MCB restricted. Mr. Hussain Lawai the notable and veteran banker assumed the workplace of the Chief government i.e. the President of the MCB.
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Internship Report Of MCB (Marketing) AIOU 2012
Internship Report Of MCB (Marketing) AIOU
The MCB was established one month before the independence in June 1947 first head quarter in Calcutta and after independence it was shifted from Calcutta to Dhaka and afterward its Head quarter was shifted from Dhaka to Karachi in 1948.
Among the opposite twenty two scheduled banks with 3525 branches network nationalized on 01st January, 1947through the nationalization of Banks Act, 1974 underneath the nationalization policy of the govt.. MCB was additionally nationalized and at that point of nationalization Premier Bank was united in M.C.B LTD in 1974.
After the failure of the communism, it had been completed tho' the globe the concept of nationalization wasn't correct and has no any positive effects on economy. this idea developed particularly in 1980 decade underneath that in sub-continent of Asia its importance was additionally completed. In Asian country Privatization and de-regulation policy was started in 1998 underneath this policy the primary unit privatized was M.C.B, with a read to stable the economy and to scale back the burden on national funds of different sick units.
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Project Report on Price Adjustment Strategies
Image via Wikipedia Price adjustment strategies refer to all those strategies which are applied by an organization to take into consideration the differences among the customers and rapidly changing environment. The important price adjustment strategies are: geographical pricing, Psychological pricing, segmented pricing, promotional pricing, international pricing, discount and allowance pricing. The explanation of these strategies is given below. Discount and Allowance Pricing
Various companies offer discounts and allowances on their basic price to reward the customers for their specific responses. Discounts can take many forms such as cash discount in which the buyer are given special discount if they pay before the due date of payment. Similarly quantity discount is given on the purchase of commodities in large quantities. For example price of one shirt is $5 but if buyer buys two shirts then the price is $4 per shirt. Other forms of discount are functional discount (in which is given to the channel members by seller for performing certain functions) and seasonal discount (in which discount is given to the buyers for purchasing goods out of season).
Segmented Pricing
Companies use segmented pricing to charge different prices from the buyers on the basis of differences in customers, products, and locations. Some of the important forms of segmented pricing are customer-segment pricing, product form pricing, location pricing etc. Under customer-segment pricing, companies charge different prices from different customers. For example students pay less for tickets of football match compared to other citizens. In case of product form pricing, customers are charged differently on the basis of different versions of the product. Here we can take the example of mobile phones which are priced differently on the basis of features but these features cost only a few more dollars to make. Similarly in case of location pricing, companies charge different prices from the customers on the basis of their preferences for certain locations. For example in cricket matches, the prices of tickets are different on the basis of location even though the cost of offering at each location is the same.
Psychological Pricing
Many people judge the quality of commodity by its price taking higher price as the sign of good quality. Sometimes customers do not have the information about the actual prices of products therefore they judge the quality of product by its price. Such type of behavior compels the sellers to increase the prices of their products despite the fact that the actual prices are low. Customers also carry prices in their minds; such prices are known as reference prices. In order to get higher profits, sellers have to influence the reference prices of the customers.
Promotional Pricing
Many organizations try to promote their products by lowering down the prices of their products below list price or even cost. Such promotional pricing helps the marketers to attract the more customers in short period of time. However promotional pricing can be dangerous for the organization because it can spoil the overall reputation of organization. Similarly such practices are easily copied by the competitors and do not help the organizations to build their brand in the long run.
Geographical Pricing
Companies also charge different prices form the customers living in different parts of the country or world. If the customers are living in distant areas, companies have to charge higher prices to cover the cost of shipment but this will result in the losing of customers to competitors. Therefore it becomes difficult for the company whether to charge the uniform prices through out the country or charge prices according to the geographical conditions in which the customers live.
International pricing
Many organizations operate in various countries of the world, due to which they have to decide whether to charge uniform prices or sell products according to the situations of the countries in which the organizations operate. There are various factors which affect the price decision of the companies such as consumer perception, economic conditions, law and order situation, marketing objectives of the company etc. These factors help the organizations whether to charge similar or different prices through out the world. For example in many cases organizations charge higher prices from the people living in remote countries because of differences in their per capita income.
Thursday, March 03, 2011
Download MKT619-Final Project Marketing
MKT619: Final Project (Marketing) on Demand
MKT619 is offered to the students of MBA specializing in Marketing
This course is designed for the students who are already on job.
Ø Students are required to select any one from the available options i.e., project or dissertation
Ø Step wise guide for the submissions of course work:
1. First Proposal (draft) for project/ dissertation is required to be submitted by the students to determine the feasibility of the intended project/dissertation. It will be evaluated to provide guidance to the students and returned for improvements to be made in final (revised) proposal.
2. Final (revised) Proposal for project/dissertation is required to be submitted which will be evaluated for determining the validity of the proposal and will be returned to the students. A valid proposal (approved by the Instructor) is a must for submitting the project/dissertation.
3. After approval of the Final (revised) Proposal, mkt619 Project/ Dissertation is to be submitted on the same approved Proposal of project/dissertation which will be evaluated according to the instructions/guidelines, formats and comments given by the Course Instructor in the final (revised) proposal.
Ø Presentation & viva voce will be held after the announcement of the result of Project/Dissertation. Only those students will be called for presentation & viva voce who will pass the written work (Final (revised) Proposal & Project/Dissertation) and whose Job Confirmation Letter will have been accepted by the Documents Evaluation Committee.
Ø Final result of the course will be based on successful completion of each and every stage (submission) separately as well as jointly.
Ø For the sake of guidance, VULMS of this course is enriched with contents such as FAQs, formats, general guidelines, presentation guidelines as well as rules & regulations. Furthermore, semester calendar is uploaded on VULMS pertaining to submission of various documents so that students may be able to streamline their activities with respect to the specified deadlines, as late submissions will not be entertained at all.
- Comparison of product strategies
- Comparison of advertising strategies
- Comparison of brand loyalty
- Comparison of CRM strategies
- Comparison of personality branding
- Does personalities of celebrities match with the brands advertised
- Factors behind effectiveness of advertising
- Factors behind effectiveness of branding
- Dimensions of brand personality
- Brand as a source of competitive edge (Comparison of two brands)
- Brand development process (Comparison of two brands)
- Role of advertisement in brand image (Comparison of two brands)
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