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Download Internship Report on Unilever Pakistan PK 2016

INTRODUCTION


What the UniLever Is?
Unilever is committed to affair the accustomed needs of bodies everywhere. Around the apple Unilever foods and home & claimed affliction brands are called by abounding millions of alone consumers every day. Earning their trust, anticipating their aspirations and affair their circadian needs are the tasks of Unilever bounded companies. They accompany to the account of their consumers the best in brands and both Unilever’s all-embracing and bounded expertise.

For more than 70 years Unilever has been providing consumers with quality products and services. Unilever has a portfolio of global, regional and local brands. Some, such as Dove, Hellmann’s, Lipton, Lux, Magnum, and Vaseline, are popular around the world. Others are the first choice for consumers in particular countries. As traditional structures and lifestyles around the world are being rapidly transformed, Unilever continues to respond to consumers’ present needs and, at the same time, to anticipate their future ones. Our strength lies in the deep understanding we have of local culture and markets. Unilever’s strategy is to focus research and development and marketing on our top performing brands, that is, those that are most in demand from consumers. Through our extensive knowledge of trends identified today, we will continue to develop our brands to meet the needs of our consumers tomorrow. , feel and smell great.


Unilever products are at home everywhere: favorites with consumers throughout the world, from the emerging markets of Asia and Latin America to the developed economies of Western Europe and North America.



Unilever meets the needs of consumers about the world, in both new and accustomed markets. Consumers alter from country to country in their preferences and habits and Unilever acclimate abounding of its brands to clothing bounded tastes. For example, amid Unilever’s abounding teas, it produces about 20 abstracted brands of atramentous tea accurately tailored for burning in over 20 altered countries and Unilever is consistently cutting the flavors to clothing all its bounded markets. In some societies, consumers accept commonly done up by ablution ash, beach or bactericide assimilate their dishes, afore rinsing. Learning from these accustomed practices, Unilever developed Vim bowl ablution bar, to accompany bigger charwoman to absolute abrasion routines. Shopping habits additionally alter and the availability of Unilever’s brands is a key affair of bounded managers. Unilever acclimate the administration of its brands to clothing bounded realities. In Europe, barter account from swifter, easier celerity through online acclimation of arctic foods. While, in Tanzania, Unilever has piloted bike commitment of articles to villages aloof to motor transport. Building on a attendance that in places stretches aback about a century, it keeps carefully in tune with bounded consumers. Unilever is, in every sense, a multi-local multinational.
Unilever’s analysis and development teams advice to ahead and accommodated customer needs. Unilever’s analysis and development ability allows to ahead the evolving needs of consumers and to actualize the innovations to accommodated them. Internet technology is convalescent the way Unilever allotment best convenience and addition about the world.

Unilever’s activity is focused on six major laboratories and a network of innovation centers around the world. Recent successes have demonstrated Unilever’s practical ability to respond to consumers and bring innovations to the marketplace. They include laundry tablets, which it has rolled out in more than 30 countries; Lipton Cold Brew tea bags, which take away the need to boil water when making ice tea; and its cholesterol-owering spreads, which have been widely rolled out under the Take Control, Becel and Flora brands. Unilever continues to look for new innovation opportunities. For instance, Unilever research into the human genome means they can now decode the make-up of skin. This can reveal such secrets as an individual’s tendency for dryness or their skin protein mix. Such knowledge forms the foundation for new, more personal products.



Unilever’s global IT system helps them to share information around the business and to use their scale and scope to meet consumer needs and reduce their costs. Unilever drives to provide better value for customers and consumers; they have always valued the sharing of information across product sectors and geographical locations. IT has boosted this knowledge-sharing culture, allowing us to make the most of the vast amount of Information held by our people around the world. Unilever’s computer networks provide over 90,000 employees worldwide with common tools for sharing information –allowing them to deal with millions of electronic messages every working day. They also have a Unilever Intranet, which helps them to manage innovation and best practice around the world. Global teams, for example, pool information, marketing success stories and knowledge via dedicated sites, making this knowledge available to Unilever’s people locally, wherever they are.


Unilever is committed to doing business in a responsible and sustainable way. In partnership with organizations around the world, Unilever works to reduce their impact on the environment and to act as a responsible corporate citizen.


Unilever believes in sustainable development – meeting the needs of the present without compromising resources for future generations. This commitment begins and ends with their consumers. Unilever believes that by constantly evolving to meet their changing needs, they can continue to develop their business in both a profitable and an environmentally sustainable way. In working towards sustainable development, they focus on three areas that are directly relevant to their business. These are fish conservation, clean water stewardship and sustainable agriculture. An example of their work in the area of fish conservation is the Fish Sustainability Initiative, which aims to meet their objective of sourcing all supplies from sustainable fisheries by 2005. Filegro, an Alaskan salmon-based dish, was our first product to come from a sustainable fishery, as certified by the Marine Stewardship Council. In clean water stewardship, as in other areas, Unilever joins with partners to achieve maximum impact. For example, through their sponsorship of the Global Nature Fund’s Living Lakes initiative, they work with a network of private and government organizations to help communities better manage their local lakes and wetlands. In sustainable agriculture, Unilever has set up of an expert external advisory board. Its task is to advise and inform its business and suppliers on new sustainability standards.

Unilever’s commitment to corporate social responsibility is an integral part of their operating tradition. It is outlined in their Corporate Purpose and in their Code of Business Principles. It finds practical expression in the worldwide standards they have set their selves: to ensure the health and safety of Unilever people at work, to secure the quality and safety of products and to minimize the environmental impact of their operations. Unilever aims to be as professional in their management of its social responsibilities as they are in any other area of business. Unilever recognize the need to be explicit about what their social commitment means in practice: to articulate their policies, and to demonstrate its performance. Unilever reports on their approach and progress in its Social Review. Unilever has a tradition of support for the local community wherever it operates, in particular in the areas of education, environment and health. For example, in India access to oral care is limited, with few dentists per head of population. In 2000, Unilever’s oral health and hygiene education programme brought advice and care to over 2.5 million schoolchildren. In China, Unilever has sponsored Qinghai province’s first Art Hope School. In a region where few can afford the cost of basic schooling, it offers the opportunity of a general education and free tuition in traditional dance, music and modern art.

Internet technology is providing a two-way communication channel, helping Unilever to get to know its consumers better.

Competition in markets is intense. To further develop their relationships with consumers and communicate the benefits of their brands, Unilever uses a variety of media, not only highly creative television advertising campaigns but also new one-to-one communication via the internet. Unilever brand communication has always made the news. In the 1950s, they produced the first ever television commercial in the UK. As the 21st century began, they screened the UK’s first interactive TV commercials, marketing their Colman’s and Olivio brands.


Unilever Pakistan Limited

Unilever Pakistan Limited is largest fast moving consumer Products Company in Pakistan. Unilever Pakistan Limited is a part of Unilever- a global company. Unilever Pakistan Limited is producing more than 50 brands in Pakistan.

Company information
Unilever Pakistan limited is a wholly owned subsidiary of Unilever Overseas Holding, UK, Unilever PLC (A company incorporated in the United Kingdom.)


The Company is incorporated in Pakistan and listed on the Karachi, Lahore, and Islamabad Stock Exchanges. It manufactures and Markets foods, beverages, detergents & personal Products.




BOARD OF DIRECTORS


Get this report, by send us email at vuaccess@gmail.com

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Author: Mohammad
Mohammad is the founder of STC Network which offers Web Services and Online Business Solutions to clients around the globe. Read More →

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