Internship Report on Azad Textile Mills Azad Kashmir 2016

Executive Summary

The internship program is arranged as a partial degree requirement by university it is to enhance the student’s ideas and knowledge about actual calling and the way to implement the information earned into sensible things usually involving fast higher cognitive process. to enhance my skilled information and academic skills I performed my billet at Azad Textilemills Ltd. The company is liable for creating verity, duvets and curtains etc. for national and international market. The corporate has many quality assurance certificates to its name. 

During my internship program I have performed different tasks in accounting, marketing and HR department of Azad textile. Page number four holds all activities I actually have performed in promoting department, equally from page half-dozen I actually have enclosed all my duties performed within the unit of time or administration department and page seven has all my task activities performed in accounts department. I actually have noted throughout the time of my situation program that many issues area unit moon-faced by staff within the organization just like the coaching system of the organization isn't satisfactory. Staff aren't concerned in selections associated with their job and also the organization as a full. Client relationship management system isn't effective and customers’ complaints against merchandise aren't totally accomplished by the corporate. The SWOT analysis performed for the company shows that the company has some threats and weaknesses that needs improvement and how the company can use its strengths to obtain the opportunities.

The Textile industry in Pakistan is the largest manufacturing industry in Pakistan. It has traditionally, after agriculture, been the only industry that has generated huge employment for both skilled and unskilled labor. The textile industry continues to be the second largest employment generating sector in Pakistan. Pakistan is the 8th largest exporter of textile products in Asia. This sector contributes 9.5% to the GDP and provides employment to about 15 million people or roughly 30% of the 49 million workforce of the country. Pakistan is the 4th largest producer of cotton with the third largest spinning capacity in Asia after China and India, and contributes 5% to the global spinning capacity. At present, there are 1,221 ginning units, 442 spinning units, 124 large spinning units and 425 small units which produce textile products. 

The Textile Industry is dominated by Punjab. 3% of United States imports regarding clothing and other form of textiles is covered by Pakistan. Textile exports in 1999 were $5.2 billion and rose to become $10.5 billion by 2007. Textile exports managed to increase at a very decent growth of 16% in 2006. In the period July 2007 – June 2008, textile exports were US$10.62 billion. Textile exports share in total export of Pakistan has declined from 67% in 1997 to 55% in 2008, as exports of other textile sectors grew. The major reason of decline of textile export of Pakistan is the Govt unhealthy policies.

Brief History

Azad Textile(Pvt.) Ltd (Established in 2002) three Generations of diligence and dexterity, a family that has lived with cotton and polyester as an only relation. From capital to the end, we specialize in Spinning, Weaving, Processing, coming up with and sewing to latest and most potency of man and machine. we tend to believe to specialize in what cotton deserves North American nation to try to to, Technology, design, aesthetic and nearest idealistic perfection. faster than time and quicker than machine, we tend to ar watchful to each amendment in mood and matter, custom and culture, gift and future and fallacy in style and pattern. we tend to ar seal of authority, commonplace and security to your interest. you'll be able to perpetually expect North American nation to remodel your desires and dreams altogether varieties of cotton creativeness as your appreciation is our reward certifications and Privilege.

LIST OF COMPETITORS:

Followings are the main competitor brands in the local market;

1. 40/1 carded White horse brand of Colony Textile Mills Multan 
2. 40/1 carded Galaxy brand of Galaxy Textile Mills Jhung 
3. 52/1 Carded king faisal brand of Colony Textile Mills Multan 
4. 52/1 carded Super star brand of chanab Textile Mills Limited Tobe tek Singh. 
5. 20/1 carded Golden star brand of Golden Textile Mills Limited Bhai Pheroo. 
6. 20/1 carded Blue star brand of blue star Textile Mills Limited Bahawal pur 
7. 31/1 pc Charag brand of Ali akbar spinning mills.Bhaipheru. 
8. 38/1 pc Gulab brand of Shahpur textile mills.Janber 
9. 40/1pc Computer brand of Lalazar textile mills.Sahiwal 

Selling Operations:

Selling is the back bone of organization. Selling is a process to satisfying customer needs and wants by earning profit for organization. Selling could be a human process that's required to pick out consumers’ desires, specializing in a product/service to those desires. marketing is prime of any organization or business growth. The Sales team has the task to make the buyer awareness of the merchandise / services through marketing techniques. If as business doesn't listen to their merchandise / services and their shopper, the business wouldn't be ready to endure longevity. For beating the competitors of organization, a well established marketing department is critical for organization.

Market based pricing:

Market based mostly rating starts with customers, competition and company positioning. Keeping seeable, the worth sensitivity and competitive product, a value is discovered to supply customers a superior price. This rating model is simply impossible while not having a spotlight each on customers’ wants and competition (Market intelligence). 

1. Market based mostly rating model may be dead with totally different ways, relating product, life cycle stage as: 
2. Skim pricing 
3. Value in use pricing 
4. Segment pricing 
5. Strategic account pricing 
6. Plus one pricing

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