Pricing strategies for products and services covering three primary ways to improve profits. It is the business owner can reduce costs or sell more, or find more profits with a better pricing strategy. In the crisis of 2008-11, and since then, when the costs is probably already at its lowest level and sales are hard to find, the adoption of a price strategy is a key option to stay viable. So the project proposal on Comparison of Pricing strategy will find out how both companies are adopting effective price strategy in order to meet the customers expectation.
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