Proposal for MKT619 Final Project announced

Dear Student,

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This is to inform you that assignment# 01 (project/dissertation proposal) has been given on VULMS. The format of project proposal as well as dissertation proposal is available in Lesson# 06: FORMATS and in DOWNLOADS section. You are required to choose the appropriate one according to your selection i.e. Project or Dissertation.

It is advised hereby to explore the following links to get the usable helping material as well as formats:

1. FAQs
2. Lessons
3. Downloads

You must submit your project/dissertation proposal by uploading it against assignment# 01 on VULMS before due date (19th October 2011). Make sure no submission will be entertained through E-mail.



NOTE:

Assignment#01 - Proposal for project/ dissertation is COMPULSORY which shall be evaluated to determine the validity of the proposal.

A list of topics is available in DOWNLOADS on VULMS for guidance. (Make sure more than one student can select the same topic from the given list; however, they are NOT allowed to submit the same work. The submitted work must also be different from the one submitted by any other student in previous semesters.). It is NOT COMPULSORY to select a topic from the given list. You can select any topic but it should be related to your area of specialization (marketing).

•  It is required to submit complete proposal (not only the topic) according to the specified format.
•  Late submissions will NOT be entertained

 You are strictly advised to consult:

1. Video lectures of STA630 (Research Methods) or MKT611 (Marketing Research).
2.  Research Methods by Uma Sekaran
3. Business Research Methods by Donald R. Cooper & C. William Emory
4. Copied work will be completely rejected without any consideration and shall be strictly dealt as per clause#1 of ZERO TOLERANCE POLICY given below

ZERO TOLERANCE POLICY

Virtual University has Zero Tolerance Policy for plagiarized work. Such cases are dealt very strictly as per HEC rules.

 Submission of any fake/forge documents is a crime which shall NOT be excused under any circumstances



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1. Proposal on Advertising Strategies
2. Proposal on Comparison of product strategies
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4. Proposal on Comparison of brand loyalty
5. Proposal on Comparison of CRM strategies
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7. Proposal on Does personalities of celebrities match with the brands advertised
8. Proposal on Factors behind effectiveness of advertising
9. Proposal on Factors behind effectiveness of branding
10. Proposal on Dimensions of brand personality
11. Proposal on Brand as a source of competitive edge
12. Proposal on Brand development process
13. Proposal Role of advertisement in brand image
14. Consumer perception regarding in-store environment: A comparative study of two mega stores A & B.
15. Consumer perception with respect to product purchase decision: A comparative study of brand A, brand B and brand C (from the same product line).
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