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Tuesday, November 02, 2010

INTERNSHIP REPORT ON AC NIELSEN AFTAB ASSOCIATE LTD

A Leading Media And Information Company




Since 1964, VNU has expanded from a Dutch publishing firm into a major international media and information company. VNU provides millions of people around the world with business and professional intelligence.



We hold a leading market position and recognized brands in Marketing Information (ACNielsen market data), Media Measurement & Information (such as TV ratings and advertising expenditure measurement), Business Information (trade magazines and shows) and Directories ('yellow' pages and telephone books)



VNU is a global leader in market research, providing measurement and analysis of marketplace dynamics, consumer behavior as well as audience measurement.



In the United States and Europe, VNU publishes leading business magazines for various businesses segments, operates Internet services, and organizes conferences and trade shows.



Our directory businesses are active in seven national markets, in which we publish business and residential directories in print and electronic formats. Over the last years, VNU repositioned its portfolio drastically. Doing this, VNU focused on international expansion in business information.



Major players in the media and information business were added to the company: World Directories in 1998, Nielsen Media Research in 1999 and ACNielsen in 2001. As part of this repositioning process VNU sold its newspaper, consumer magazine and educational publishing activities.



Nowadays VNU is a global player with operations in over one hundred countries, employing approximately 38,000 people. Around half of our EUR 4.3 billion revenues are generated in North America.



VNU offers Marketing Information, Media Measurement Information, Business Information and Directory Information.



By means of thousands of specific market data reports, 140 trade magazines, 150 trade shows and business events, 165 'yellow pages' directories and many Internet sites, VNU provides millions of professionals around the globe with knowledge and business intelligence.



 Dear user get complete report (in soft copy) only in Rs 1000. Just email me at


vuaccess@gmail.com.

and get soft copy or call +923364220477

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