MKT619 Final Project marketing Announced

The course code for research project in marketing is MKT619 Final Project marketing. We offer reliable writing service for MKT619-Final project marketing. For master’s students studying at The Virtual University of Pakistan are required to submit a final project or marketing paper for students at Masters level.Although,it is an essential degree requirement however, BS students are free to opt an internship report or project/thesis.

Marketing Internship reports are also available for BS or MBA students too. The writing of Final project of MKT619 final project marketing is a little difficult for regular and part time students due to the lots of time and dedication.Certainly, writing an ample MKT619 Project/dissertation within short time is really difficult for everyone as it require time as well as proper research.Therefore, to resolve this common problem of our students, we offer a complete assistance to all Virtual University of Pakistan students for writing MKT619 final project marketing, MBA projects or research proposal comprehensively.

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PROJECT TOPIC FOR MKT619 Final Project Marketing

• Comparison of product strategies
• Comparison of advertising strategies
• Comparison of brand loyalty
• Comparison of CRM strategies
• Comparison of personality branding
• Does personalities of celebrities match with the brands advertised
• Factors behind effectiveness of advertising
• Factors behind effectiveness of branding
• Dimensions of brand personality
• Brand as a source of competitive edge (Comparison of two brands
• Brand development process (Comparison of two brands)
• Role of advertisement in brand image (Comparison of two brands)
• Consumer perception regarding in-store environment: A comparative study of two mega stores A & B.
• Consumer perception with respect to product purchase decision: A comparative study of brand A, brand B and brand C (from the same product line).
• Consumer perception with respect to Perceived Quality and Brand Association: A comparative study of brand A & brand B.
• Consumer perception with respect to Brand Awareness and Brand Loyalty: A comparative study of brand A & brand B.
• Comparison of Brand loyalty and Customer satisfaction of Brand A & Brand B.
• Comparison of Perceived quality and Store image of hyper markets.
• Effect of brand equity on product purchase decision: a study of cosmetic products users.
• Effect of retail branding on consumer buying behaviour: a study of fashion brands.
• Effect of advertising spending on brand loyalty.
• Effect of advertising spending on customer satisfaction

MKT619 Final Project marketing Assignment Announced due date 8th 2016

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MKT619-Final Project for Marketing

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MKT619-Final Project-Marketing Topic (New)

1. Comparison of product strategies
2. Comparison Advertising Strategies
3. Comparison Pricing Strategies
4. Comparison of brand loyalty
5. Comparison of CRM strategies
6. Comparison of personality branding
7. Does personalities of celebrities match with the brands advertised
8. Factors behind effectiveness of advertising
9. Factors behind effectiveness of branding
10. Dimensions of brand personality
11. Brand as a source of competitive edge
12. Brand development process
13. Advertisement in brand image

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MKT619 Final dissertation project in Marketing

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Use of Data collection tools in MKT619 Project

Use of Data collection tools in MKT619 Project

A lot of data required for the successful completion of this project will be primary data. In order to collect this data, I will be using the questionnaire. The questionnaire will be used to collect data from the consumer of the two companies. The questionnaire will be designed while keeping in mind the variables of interest in this study. The customers are the end group who are targeted with the pricing strategies of the companies they are direct beneficiaries or sufferers as may be the case of the product strategy.

Where Could We Get Data

For example we are going to study under the Lahore Boundary then you may Write in your proposal

Target Area of Market

The subject under study in this project is the consumers of the Bata and Servis. These companies have a presence nationwide and have thousands of customers in all areas of Pakistan. So the population of this study would comprise of the customers of Bata and Servis all over Pakistan. It is not possible to study this entire population for this project as it would mean conducting nationwide surveys. For this purpose I have decide to sample the population into a smaller, manageable group. The area where the survey would be carried out has been limited to the physical boundaries of Lahore. In this area, several localities will be visited to collect data. Specific areas of data collection would be Defence, Gulberg, Chuburji and Data Darbar. The areas have been selected to give a  wide variety of respondents so that the data collected is balanced.

MKT619 Final Project and Data Collection

Which technique is good to collect data? Quantitative or Qualitative.

Dear Students

It depends on the nature of your research. Sometime you can not obtain data in figures (where no documentation is available) so in such case you have to collect qualitative data. e.g. if you conduct research to know people’s attitude towards the taste of any packed milk, you will go in the market, ask questions from different people who are the user of packed milk, in this case you are collecting qualitative data. But if you are conducting research to know how many people pay their taxes in a year, you will just go in the tax department and you will collect data in figures from the previous records which are available in the tax department and this will be quantitative type of data. So according to the nature of your research, you have to choose that whether you can obtain data from qualitative research or quantitative

 

 

Sir What Method is best to collects information for a research,applied or basic research

 

Dear Students

 

Research is done to gather information about any problem in the universe through a systematic way.

In research work, information about specific problem can be obtained by using two ways

Basis research: This type of research just enhances researcher’s own knowledge i.e. researcher conducts this type of research for himself/ herself. So in this way it helps in generating new ideas (different scientific theories are examples of basic research).

 

Applied research: This type of research is specifically conducted to solve a problem. The information which is gathered through this research further processed to generate some results. Thus results obtained are used to solve the specific problem. Different companies conduct this type of research to solve their problems.

So if the researcher’s purpose is not to apply the findings of research practically and he/ she is conducting research just for his/ her own knowledge then this will be basic research. But if the research is specifically conducted to find out the solution of a problem and the findings of research will be used practically then this type of research will be applied.



Replied by Mian aamir iqbal anjum






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MKT619 Project on Comparison Pricing Strategies-vuaccess

MKT619 Project on Comparison Pricing Strategies (As Sample)

 This study is very important part for completion of this course. The main purpose of thie project is for gaining practical experience in real life. Obviously it is essential for student to get practical knowledge. According to my topic, this study is going to conduct over the both companies named, Honda Motorcycle (CD 70) with that of Yamaha (Dhoom) both are consider a leaders brand in the market. The study shows you, in next pages about comparison between Honda Motorccle (CD 70) Prices with Yamaha (Dhoom) price Strategy. As various studied have been conducted over both companies and it has been observed that Honda and Yamaha (Dhoom) are two main competitors and provide superior service to their clients. The research will show you that why most people buy Honda (CD 70) which factors is involved. It is true that Honda (CD 70) is charge reasonable price from the customers with delivering them high quality product as compare to Yamaha (Dhoom). But on the other hand, we have often seen, most of customers also using Yamaha (Dhoom) now what customers think about Particulars Company and buy its products, this study is also then going to conduct what is customer’s perception against particular company, and what factors are involved for purchasing particular products. So after the introduction of both companies, an other portion will be start, where readers could study comparison of Price strategy of both companies. Data has been collected through questionnaires, and then we have processed on excel sheet for necessary interpretation. In the end of this project, I have also written some recommendation for both companies for improvement. Some true finding during research have been noted, these are under below


1. 80 % consumers were satisfied with the price of Honda CD 70
2. 60 % consumers were satisfied with the price of Yamaha Dhoom
3. Majority of the consumers shared their views that Honda price is much high but quality of Honda CD is also high
4. Majority of the consumers shared their view s that Yamaha price is much high but quality of product is not up to the mark
5. Majority of the consumers from both company shared their views that whenever Honda price increased it create barriers in purchasing the said company brand 6. 50 % consumers were strongly agree that Honda always set it price according to consumers desired 7. 30 % consumers were strongly agree that Yamaha always set it price according to consumers desired

 

1.1 Introduction of the project

As we know that Price is one of the vital and important aspects of the marketing mix. Every company could get a competitive edge over its rival in the fiercest of competitive business worlds it constitutes the major factors which every company must take into account while devising its marketing strategy. Due to companies effective Price Strategy it gain maximum profit as well as customers satisfaction. There are many different pricing strategy are now used by the companies to get market share. This study wills is also show you how companies employed Pricing strategy over its competitors. Study will be done between Honda Motorcycle (CD 70) and Yamah, after study readers will be enable to understand how both companies are using Price strategy how to companies are attracting customers with effective price strategy, is that price line to customers satisfaction .


Honda motorcycle (CD 70) and Yamaha big companies that offering quality of products and service to their customers. Both are competitors each other. In Pakistan Honda and Atlas group also collaborate in operation the motorcycles joint venture Atlas Honda. On the other hand Yamaha is also very reputable brand surveying in the market. Both companies are market leader and attracting customers through different strategy, the price one of them. Most of the customers buy its products due to price so Price is very important to gain more and more customers and profits. Price always effects the customer decision on the time of purchasing.

 

1.2 Background of the project

 
Price is now very important element in marketing mix that help to gain more Profits, and more customers if pricing strategy would be effective, because price affect the customer behavior, attitude, and purchasing manners, so if the price would be the line to the customer’s satisfaction then it will generate more benefits for companies. This study is also going to conduct for getting clear pictures about price strategy. This study will go around selected two companies named Honda Motorcycle and Yamaha.


This projects them to do research on both companies pricing strategies and customers perception over this price. In the project this study will try to identify is the price of two brands matches to customer’s satisfaction because my project also aims to comparative analysis of two leader brands Honda Motorcycle and Yamaha. So through out the project we will do analysis over the both companies price strategy and customer preference. We know that when customers purchase company product he or she spend huge amount of money so is price match to customer satisfaction? For getting customers view over companies price, for core result and finding in study a survey will conducted in the market and some questionnaires will also be given to both companies customers

 
Table of Content of this Project
 


1.1 Introduction of the project 6
1.2 Background of the project 6
1.3 Company’s introduction 7
1.5 Objectives of the project 9
1.6 Significance of the project 10
2.1 Marketing mix of Honda (CD 70) 10
2.2 Market segmentation strategies of Honda 15
2.3 Target marketing strategies of Honda 16
2.4 Pricing objectives of the Honda 17
2.5 Product mix pricing strategies 17
2.6 Price adjustment strategies 17
2.7 Price changes 18
2.8 Inflating price changes: 18
2.9 Competitor's reactions to price changes: 18
2.10 Company's responses to price changes: 18
Competitor Analysis (Yamaha ) 19
3.1 Introduction of Yamaha 19
3.3 Market Segmentation: 21
3.4 Target Market 22
3.5 Yamaha (dhoom) Pricing Strategy 22
3.6 Pricing Objectives 22
3.7 Price changes 23
3.8 Inflating price changes: 23
3.9 Competitor's reactions to price changes: 23
3.10 Company's responses to price changes: 23

RESEARCH METHODOLOGY 24

4.1 Data Collection Sources 24
4.1.2 Secondary sources of data collection 24
4.2 Data Collection tools 24
4.3 Subjects/Participants 24
4.3.1 Sample size 25
4.3.2 Sampling technique 25
Data processing and Data analysis 25

SUMMARY 51

Conclusion, recommendations and limitations: 52
Conclusion, 52
Recommendation 54
a) Introduction of the student 55
b) Appendix/Appendixes 55
c) Bibliography 58


Comparison Pricing Strategies

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Analysis of Consumer Behaviour towards Daewoo Bus Service

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Distribution strategies of Honda CD-70 In Pakistan with those of YAMAHA

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Distribution strategies of COCA COLA beverages with those of PEPSI

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Comparative study of the pricing strategies of Qatar Airways and PIA

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Comparison of pricing Strategies of Adidas with Nike

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Comparison of pricing strategies of Toyota Coralla with those of Honda City

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MKT619 FINAL PROJECT-MARKETING

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Comparison of product strategies of COCA COLA with those of PEPSI

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Comparison of product strategies of SONY TV with those of LG TV

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4. Final Project Report
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