MKT619 Project on Comparison Pricing Strategies (As Sample)
This study is very important part for completion of this course. The main purpose of thie project is for gaining practical experience in real life. Obviously it is essential for student to get practical knowledge. According to my topic, this study is going to conduct over the both companies named, Honda Motorcycle (CD 70) with that of Yamaha (Dhoom) both are consider a leaders brand in the market. The study shows you, in next pages about comparison between Honda Motorccle (CD 70) Prices with Yamaha (Dhoom) price Strategy. As various studied have been conducted over both companies and it has been observed that Honda and Yamaha (Dhoom) are two main competitors and provide superior service to their clients. The research will show you that why most people buy Honda (CD 70) which factors is involved. It is true that Honda (CD 70) is charge reasonable price from the customers with delivering them high quality product as compare to Yamaha (Dhoom). But on the other hand, we have often seen, most of customers also using Yamaha (Dhoom) now what customers think about Particulars Company and buy its products, this study is also then going to conduct what is customer’s perception against particular company, and what factors are involved for purchasing particular products. So after the introduction of both companies, an other portion will be start, where readers could study comparison of Price strategy of both companies. Data has been collected through questionnaires, and then we have processed on excel sheet for necessary interpretation. In the end of this project, I have also written some recommendation for both companies for improvement. Some true finding during research have been noted, these are under below
1. 80 % consumers were satisfied with the price of Honda CD 70
2. 60 % consumers were satisfied with the price of Yamaha Dhoom
3. Majority of the consumers shared their views that Honda price is much high but quality of Honda CD is also high
4. Majority of the consumers shared their view s that Yamaha price is much high but quality of product is not up to the mark
5. Majority of the consumers from both company shared their views that whenever Honda price increased it create barriers in purchasing the said company brand 6. 50 % consumers were strongly agree that Honda always set it price according to consumers desired 7. 30 % consumers were strongly agree that Yamaha always set it price according to consumers desired
As we know that Price is one of the vital and important aspects of the marketing mix. Every company could get a competitive edge over its rival in the fiercest of competitive business worlds it constitutes the major factors which every company must take into account while devising its marketing strategy. Due to companies effective Price Strategy it gain maximum profit as well as customers satisfaction. There are many different pricing strategy are now used by the companies to get market share. This study wills is also show you how companies employed Pricing strategy over its competitors. Study will be done between Honda Motorcycle (CD 70) and Yamah, after study readers will be enable to understand how both companies are using Price strategy how to companies are attracting customers with effective price strategy, is that price line to customers satisfaction .
Honda motorcycle (CD 70) and Yamaha big companies that offering quality of products and service to their customers. Both are competitors each other. In Pakistan Honda and Atlas group also collaborate in operation the motorcycles joint venture Atlas Honda. On the other hand Yamaha is also very reputable brand surveying in the market. Both companies are market leader and attracting customers through different strategy, the price one of them. Most of the customers buy its products due to price so Price is very important to gain more and more customers and profits. Price always effects the customer decision on the time of purchasing.
Price is now very important element in marketing mix that help to gain more Profits, and more customers if pricing strategy would be effective, because price affect the customer behavior, attitude, and purchasing manners, so if the price would be the line to the customer’s satisfaction then it will generate more benefits for companies. This study is also going to conduct for getting clear pictures about price strategy. This study will go around selected two companies named Honda Motorcycle and Yamaha.
This projects them to do research on both companies pricing strategies and customers perception over this price. In the project this study will try to identify is the price of two brands matches to customer’s satisfaction because my project also aims to comparative analysis of two leader brands Honda Motorcycle and Yamaha. So through out the project we will do analysis over the both companies price strategy and customer preference. We know that when customers purchase company product he or she spend huge amount of money so is price match to customer satisfaction? For getting customers view over companies price, for core result and finding in study a survey will conducted in the market and some questionnaires will also be given to both companies customers
Table of Content of this Project
1.1 Introduction of the project 6
1.2 Background of the project 6
1.3 Company’s introduction 7
1.5 Objectives of the project 9
1.6 Significance of the project 10
2.1 Marketing mix of Honda (CD 70) 10
2.2 Market segmentation strategies of Honda 15
2.3 Target marketing strategies of Honda 16
2.4 Pricing objectives of the Honda 17
2.5 Product mix pricing strategies 17
2.6 Price adjustment strategies 17
2.7 Price changes 18
2.8 Inflating price changes: 18
2.9 Competitor's reactions to price changes: 18
2.10 Company's responses to price changes: 18
Competitor Analysis (Yamaha ) 19
3.1 Introduction of Yamaha 19
3.3 Market Segmentation: 21
3.4 Target Market 22
3.5 Yamaha (dhoom) Pricing Strategy 22
3.6 Pricing Objectives 22
3.7 Price changes 23
3.8 Inflating price changes: 23
3.9 Competitor's reactions to price changes: 23
3.10 Company's responses to price changes: 23
RESEARCH METHODOLOGY 24
4.1 Data Collection Sources 24
4.1.2 Secondary sources of data collection 24
4.2 Data Collection tools 24
4.3 Subjects/Participants 24
4.3.1 Sample size 25
4.3.2 Sampling technique 25
Data processing and Data analysis 25
SUMMARY 51
Conclusion, recommendations and limitations: 52
Conclusion, 52
Recommendation 54
a) Introduction of the student 55
b) Appendix/Appendixes 55
c) Bibliography 58
Comparison Pricing Strategies
This project is only for as sample, if you topic is different then
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