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Showing posts with label Marketing Proposal. Show all posts
Showing posts with label Marketing Proposal. Show all posts

Sunday, May 08, 2011

Proposal for Skill Deployment Program in Pakistan

The Chairman
Higher Education Commission,
Islamabad, Pakistan
Date: 16 June 2007
Subject: Proposal for Skill Deployment Program
Dear Sir,
My name is Muhammad Samiullah. I just complete my MBA from COMSATS University with major in marketing and Entrepreneurial concepts.
.
I am writing to send you a proposal to start a “skill deployment program” for educating Pakistani people. The summary of this Proposal is on second page. This program will enhance management, entrepreneurial, professional, financial, technical, mechanical, engineering skills and contribute to the development of Pakistan and Ummah-e-Muslimah. I hope you will do it because you can. I look forward to hearing from you very soon. 

Program Summary

Media always play very important role in educating the people and generating the point of view. Unfortunately now a days our media educating the people in four directions life style, politics, Movies and Drama. As a result our most population is habitual for movies, dramas, and has great knowledge of movies rather than skills, every body can discuss about politics because they hear, watch, and do the politics all the time and the same with movies. These things are not the basic needs of Pakistan. The need of Pakistan is skill. This is lacking in all communicating and advertising Medias. Skill learning is too much difficult in Pakistan, if someone wants to learn any thing; he has to go to institution and just hear and read without practical and has to pay against it. Some channels are already working in this area like National Geographic channel of India, BBC Prime, Career Online on Geo, and number of health programs on different channels. You should start a new channel or change existing channel (PTV) with a complete solution to train the people and to change the overall direction of our media. The major objective of the channel should be the education of our people. You will receive maximum sponsors for this program. The few areas are here as a sample. These samples are just the overview and in short words.

1. Management
Introduction to management, basic rules of management, advantages of management, functions of management, decision making etc. and also how to manage the work activities in office, own business, or at home, team management etc.
2. Entrepreneurship
How to find out the opportunity, analysis of the opportunity, business plan, starting a business, financing and marketing a business
3. Marketing
Introduction to marketing, how to market your business, branding, labeling, product quality, how to market a service business
4. Research
Introduction to research, how to conduct a research, business research etc
5. Language
In language section you should teach the people that how easy the English language is. The basics of English language, Business language, Daily usage language, national English learning program
6. Electrical
Electrical training, safety from electrical instruments, repairing of electrical instruments, manufacturing, electric production, Board making etc
7. Transportation
Advantages of transportation, uses of transportation, types of transportation, manufacturing, service of vehicles, safety of vehicles, repairing etc
8.
Engineering
Feasibility reports, map design, architecture, programs used in architecture, designing.
9. Call Centre
Introduction to call centre, purpose of call centre, advantages of call centre, establishment of call centre, training for call centre, testimonials from call centre
10. Agriculture
Advantages of agriculture, methods of agriculture, equipments of agriculture, how to improve the agriculture output
11. Computer
Introduction to computer, how to connect computer hardware, usages of computer, computer training, software development
12. Teaching
What is teaching, how to teach, training of teachers, who should be a teacher, trials of different teachers, teaching methods etc.
13. Communication
Usages of communication, types of communication, mediums of communication, business communication, how to improve the communication and skills required for communication
14. Media (Movie)
Entertainment movies, scientific movies, environmental movies, business movies, special focus movies
15. Repairing
House repairing, mobile repairing, vehicle repairing, electrical equipments repairing
16. Leather production
Usages of leather, processing of leather, establishment of small leather units, goods making from leather, sale of the leather
17. Textile
Introduction to textile sector, processes and operations in textile, how to establish a small textile unit, how to knit, weave, dye, cutting and stitching, finishing, finishing methods etc. How to sale the textile products and where to sale the textile products, how to contact with buying houses etc
18. Budgeting
What is budgeting, purpose of the budget, functions of the budget, methods of budgeting, consultancy in budgeting, house budgeting, travel budgeting etc.
19. Schooling
What is school, purpose and functions of school, how to spend a day in school, study in school, study after school, exam preparation, practical preparation, career counseling, games at school, preparation for the school, dressing for the school
20. Construction
Construction planning, methods of construction, precaution measures for construction, designing, raw material planning, consultancy, and training for construction
21. Environment
How to improve the environment, how to deal with different environmental changes
22. Tourism
Advantages of tourism, planning for tourism, learning with tourism, international tourism, budget planning for tourism
23. Office management
How to train the office staff, hiring, firing, evaluation, compensation, office attitude, how to motivate the staff, how to deal with subordinates, how to improve your efficiency, how to lead a team, etc
24. Games
Advantages of games, methods of different games, international scope, career scope
25. Security
Advantages of security, types of security, security equipments

Hundreds of other areas are available to discuss and can be include in this program. This is a much better way to improve our society by convincing the people to start their own entrepreneurial ventures. Start leaning of skills rather than politics. Students go to their schools and do learn nothing and come back just after wasting their time because there is no motivation. Teachers do not motivate the students they just go to school fulfill the formality and come back. Most of the people join teaching because of unemployment and has minor knowledge of teaching profession. In this way we can provide leaning facility to all the Pakistanis. Our government has started this program at micro level in computing and some other sectors but doing nothing nationwide for skill development and a lay man cannot avail this opportunity because it has some cost. All developed nations have done this. I hope you will think on it. I will be thankful to you.
You can contact with me for more information and details.
Muhammad Samiullah
150-B, Faisal Town, Lahore
Cell# 0092-301-4548105

Thursday, April 07, 2011

Brand development process (Comparison of two brands)

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Brand as a source of competitive edge (Comparison of two brands)

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Project on Dimensions of brand personality

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Saturday, April 02, 2011

Marketing Proposal for Vital Tea

                                                     Subject: Proposal for Vital Tea



Dear Sir,


With reference to our discussion, I am pleased to forward you the following proposal for your considerations.


BACKGROUND:

Tea is the traditional hot drink in Pakistan

In Pakistan, a morning and evening cup of tea is an essential part of everyday culture. This tradition has existed for many years. Every guest in a home in Pakistan is most likely to ask for a cup of tea to relax after a demanding journey. This trend has always created a strong demand for tea in Pakistan and made it the world's third largest importer of tea. In terms of tea consumption, it is the seventh largest country. Even in summer when the weather is extremely hot, tea is drunk twice a day.


MARKET POTENTIAL:

Steady growth expected over the forecast period

The hot drinks market is expected to further develop between 2007 and 2012 as the population of Pakistan increases. As Majority of population consists of youth & there is a need to cater this major segment because with the passage of time their inclination towards tea would be more & more because studies shows that olders consume more than younger. It will also be boosted by continued media campaigns.



TARGET MARKET OF VITAL TEA:

Male & Female of socioeconomic class A, B & C, while in peripherial all hot drink users.


OBJECTIVES





■Creation of mass awareness of the brand.

■Meet availability and visibility objectives.

■Achieve agreed sales volumes.

BUDGET

■TBD with the brand after discussing the events.


BTL ACTIVITIES

1) Store Intecept Activity (list to be provided by brand)

■Each store would be assigned to “CC girl”

■CC girl would be responsible to manage the shelf space of brand.

■Visiblity of the brand.

■Visibility of POS material.

■Sales Pitch & any promotional offer given by the brand to the potential customer.


2) Market Storming Activity

■Vital Box “larger than life”

■on Branded Shehzoo

■It could be both interactive or alone activity

■In interactive activity we have female promoters to & DJ to engaging crowd.

■Giving gratitudes.

■Sampling of vital Tea.

3) Corner Meetings

■Town by town approach in each city.

■Pre program announcement through Cable channels.

■Door to Door invitation & selling.

■Briefing of vital brand & free gifts on visiting the stall.

■Gathering of Housewives on the stall.

4) Vital Mela

■This programme will be hold in the major parks of the city.

■Objective is to engage the females by providing them the palteform for intertainment.

■Entry ticket is by purchasing the one pack of vital tea.

■Family participation.

■Children entertainment.

■Pre program announcement through Cable channels.

■Daily lucky draws.

TIME DURATION

■As per discussion with Brand

SCOPE & FOCUS

■Lahore, Faisalabad & Islamabad.

Please feel free to contact me in case of any queries.


Best regards,
Shoukat Ali