MKT619 Final Project on brand loyalty

MKT619-Final Project on Comparison of Brand loyalty

Executive Summary

The reason behind for conducting this study is to analyze Brand Loyalty of KFC and AFC in Islamabad Origin. Both are the market Leaders. You will see in the next pages, the study will find out the factors those make both companies strengthen and strong position in the market, hence this study is going to conduct over both companies. As we know that KFC Pakistan has an destructive plan to expand their business in all other cities Pakistan. According to various study, there are many key success factors due to which KFC is successful in the market. People mostly prefer international restaurants it has good quality foods, friendly environment and reasonable charges.  AFC is also trying to provide good quality of product to their consumers. AFC has the same environment like KFC; KFC has variety of meals as compared to KFC. It provides large range of burger, fries and ice cream too. But according to our study analysis AFC has limited variety of burgers and friends as compare to KFC. We have find that customers prefer brands name when choosing any restaurant therefore KFC is also enjoying its high market share due to brand name in Pakistan. So the main reason of holding survey market to analyze the comparison of brand loyalty of KFC AND AFC.  In research the customers perception has been observed, what they think and how they think about particular brand. Survey has been conducted in Islamabad. We have taken 120 respondents as sample; all respondents were surveyed by questionnaires. Data has been proceed on excel sheet, for analysis frequency table and graph has been also been made for data presentation. After the finding, we have wrote some recommendation and suggestion while keeping in mind the result of this study

 
Project Summary
 

This study has been conducted regarding to brand loyalty towards KFC and AFC brand. The main purpose of this research were to find out the consumers perception, loyalty towards particular company and find out those factors who make the companies more strengthen and strong or create good image in the mind of consumers. As we have seen we have done various analyses to find out these factors. Data was collected from the both companies Consumers through questionnaires. Convenience sampling technique was used for collecting the data from the consumers. During study I have found some true under below facts

 

Reasons for selecting Brand Loyalty Project

• To measure the brand loyalty of the Company
• To measure the brand loyalty of Competitors
• To compare the brand loyalty of both the companies.


 
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MKTI619 Internship Report on Bank of Punjab: A Comprehensive Analysis and Insights

MKTI619 Internship Report on Bank of Punjab

vuaccess.net is provide service to help the students to provide them quality of Internship report of Virtual university of Pakistan.  We have wrote lot of Internship report on Bank of Punjab. Our Report will go through

Report Executive Summary

The main theme behind this report is to help understand the major functions of the Marketing Department of BOP as I had the opportunity of interning at this prestigious bank. As we know that Internship experience is very important and helpful before anyone goes looking for a job. Employers want people who have experience. Internship gives students the opportunity to grow, academically and personally. When anyone initially starts out he is going to be doing the menial repetitive task that every new person had to do. However this is not necessarily negative as it teaches the person responsibility at the smallest level. The major part of my report is a training program; you could read all my tasks which I assigned during the internship. This report is typically has been made on the BOP Marketing activities, its promotion, segments, and target marketing. Readers will be able to read BOP customers retain technique and how BOP deal with the customers.




BOP main objective are to provide its customers with safe, secure, valuable and reliable service through wide range of products. The report covers all the product information provided by the bank and consists of eight parts: Profile of banking industry, profile of company, company business process, and departmental functions of company, SWOT analysis of industry, SWOT analysis of company, Problems and recommendations. I believe that this report will provide some very important information regarding my departments (Account opening department, foreign trade department, car finance department and accounts department). The SWOT analysis is covered in the report to show the standing of the company in the recent market

Other vital Portion of this Report are

1. Training program

2. Critical analysis
3. SWOT
4. Conclusion
5. Recommendation


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MKTI619 Internship Report-Marketing-MCB

MKTI619 Internship Report on Muslim Commercial Bank (MCB)

Executive Summary

MCB is one of the leading banks of Pakistan with a deposit base of Rs. 368 Billion and total assets over Rs.500 Billion. Incorporated in 1947, MCB soon earned the reputation of a solid and conservative financial institution managed by expatriate executives. In 1974, MCB was nationalized along with all other private sector banks.




MCB bank is doing the day and night struggle to achieve its purposes. It tries to control its expenses and increase its efficiency and effectiveness. It is introducing the innovative concept of centralized foreign trade services to branches with a view to improve efficiency, expertise and reduce delivery cost.


During my internship at MCB, I worked in remittance, advances, cash, deposits, customer service office department and I successfully completed all the tasks/duties that were assigned to me. I also performed different functions in all departments as a whole.

 
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MKT619 Final Project on Comparison of Advertising Strategies

MKT619 Final Project on Comparison of Advertising Strategies


Project Elements as Sample

Executive Summary

Advertising is a major tool for increasing company revenue by delivering effective message strategy to people. This study is also going to show you, how advertising effect the customer decision when he or she seeing both company ads, we also try to find out how that Does both companies advertisement position simply& with unmistaken clarity?.



Is this advertising built on compelling & persuasive consumer benefits?. Hence for the sake of both companies advertising strategy I had conducted various analysis to show how customer think, what are the various perception of the people towards companies advertising strategy. I have done various analyses to show which company is adopting effective ads strategy. For clearness and better understand, you will see in the next page I my study has done comparison between two companies with graph ally presentation. Major portion of my study is Research methodology where you could read research is going to done what is nature of this study, data sources data processing and analysis, in the last I have also wrote some necessary recommendation for both companies for improvements. Some true finding was found during the research.




Majority of the consumers has seen the Warid ads as compare to Mobilink; you could see our finding in the second question. Warid delivered information through advertisement related to product quality and about discount, So majority of the consumers talked about Warid Ads are effective then Mobilink. Mobilink advertisement gave less information about product quality and about discount price as compare to Warid ads. Majority of the consumers were found strongly agree that due to Warid advertisement I can easily understand the product and its features. Majority of the consumers were found disagree and strongly disagree as they could not understand the product and its features from Mobilink Ads. According to our finding, Warid ads are much fun to watch as compare to Mobilink We have found Warid ads were much informative then Mobilink ads

Introduction to Project

Actually, advertising is very important and vital elements of marketing mix. Now days, most of the companies is spending lot of money to spreading its Product, service message to their customers or people. Because lot of competitors surveyed in the market with having same product features. So gain customers from through advertising, it needs effective advertising strategy. Most of the people think that people buy product or service due to price or quality, but on the other hand lot of people also think people come and buy product after seeing and understanding the effective, attractive ads of the companies. Most of the companies gain customers through effective advertising strategy, this study is going to proved that how to effective advertising strategy attracted the customers and what are the various perception people have about companies ads. Mobilink and Warid are both have very largest network in Pakistan. Both are competitors each other. We have seen that some people used Mobilink connection and some people used Warid, it is due to how they catch message about product and service and they prefer to buy. Now is the age of competition, advertising is vital tool to attract customers towards products, as advertising has been always very interesting but the factor is that how much has this ad aided in improving its sales or revenue .Today all the business depend on advertising and marketing. Mass Production need mass consumption which in turn requires advertising to the mass market through the mass media. So this project will also discuss about advertising strategy of both companies.


1.2 Background of the project

The back ground of the project is to analyze advertising strategy of Mobilink and Warid. The study will find out what is various effective advertising tools and strategies that helps the both companies to gain more and more customers by adopting effective advertising strategy. So for this purpose study is going to conduct to find out




1. Hw both companies getting more customers by adopting effective advertising tools and strategy
2. People perception about company ads
3. People react feed back after seeing ads
4. How to advertising help customers to understand the product and much more


The main purpose of this project is concerned to done comparative analysis between both companies advertising strategy. Advertising considered a important tools to attract the customer towards products. It depends how company convey a message to their customers through using effective tools. Mobilink is also adopting effective tools to deliver message to its customers, but on the other side Warid is also adopting different advertising tools for delivering products features message. Both companies are increasing their sales revenue through effective advertising strategy. Most of the customer comes to buy connection after seeing different ads on different channel. In this study will find customers perception about both companies advertising strategy. ? I will also find out how both companies could improve sales volumes with the help of advertisement. In shortly My Project will cover both companies advertisement strategy, effectiveness of both companies’ advertisements.

Table of Content Comparison of Advertising Strategies Project

1.1 Introduction of the project 8
1.2 Background of the project 8
1.3 Company’s introduction 10
1.5 Objectives of the project 10
1.6 Significance of the project 11

Advertising strategies of Mobilink 112.1 Marketing mix of Mobilink 11
2.2 Market segmentation strategies of Mobilink 14
2.3 Target marketing strategies of Mobilink 15
2.4 Advertising objectives of Mobilink 15
2.5 Message strategy 15
2.6 Message execution 16

Competitor Analysis (Warid) 16

3.1 Introduction of Warid 16
3.2 Marketing mix of Wataniya 17
3.3 Market segmentation strategies of Warid 18
3.4 Target marketing strategies of Warid 18
3.5 Advertising objectives of Warid 18
3.6 Message strategy of Warid 19
3.7 Message execution by Warid 19
3.8 Major media types used by Wataniya 19
3.9 Specific media vehicles (such as TV. Radio etc) used by Warid 20
3.10 Media timing used by Warid 21

RESEARCH METHODOLOGY 21

4.1 Data Collection Sources 21
4.1.1 Primary sources 22
4.1.2 Secondary sources of data collection 22
4.3.1 Sample size 22
4.3.2 Sampling technique 22
4.3.3 Target Population 22
Data Collection tools 23

Data processing and Data analysis 23

Conclusion, recommendations and limitations: 61
Conclusion, 61
Recommendation 63
6.3 Limitations 64
a) Introduction of the student 65
b) Appendix/Appendixes 66



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MKT619 Project on Comparison Pricing Strategies-vuaccess

MKT619 Project on Comparison Pricing Strategies (As Sample)

 This study is very important part for completion of this course. The main purpose of thie project is for gaining practical experience in real life. Obviously it is essential for student to get practical knowledge. According to my topic, this study is going to conduct over the both companies named, Honda Motorcycle (CD 70) with that of Yamaha (Dhoom) both are consider a leaders brand in the market. The study shows you, in next pages about comparison between Honda Motorccle (CD 70) Prices with Yamaha (Dhoom) price Strategy. As various studied have been conducted over both companies and it has been observed that Honda and Yamaha (Dhoom) are two main competitors and provide superior service to their clients. The research will show you that why most people buy Honda (CD 70) which factors is involved. It is true that Honda (CD 70) is charge reasonable price from the customers with delivering them high quality product as compare to Yamaha (Dhoom). But on the other hand, we have often seen, most of customers also using Yamaha (Dhoom) now what customers think about Particulars Company and buy its products, this study is also then going to conduct what is customer’s perception against particular company, and what factors are involved for purchasing particular products. So after the introduction of both companies, an other portion will be start, where readers could study comparison of Price strategy of both companies. Data has been collected through questionnaires, and then we have processed on excel sheet for necessary interpretation. In the end of this project, I have also written some recommendation for both companies for improvement. Some true finding during research have been noted, these are under below


1. 80 % consumers were satisfied with the price of Honda CD 70
2. 60 % consumers were satisfied with the price of Yamaha Dhoom
3. Majority of the consumers shared their views that Honda price is much high but quality of Honda CD is also high
4. Majority of the consumers shared their view s that Yamaha price is much high but quality of product is not up to the mark
5. Majority of the consumers from both company shared their views that whenever Honda price increased it create barriers in purchasing the said company brand 6. 50 % consumers were strongly agree that Honda always set it price according to consumers desired 7. 30 % consumers were strongly agree that Yamaha always set it price according to consumers desired

 

1.1 Introduction of the project

As we know that Price is one of the vital and important aspects of the marketing mix. Every company could get a competitive edge over its rival in the fiercest of competitive business worlds it constitutes the major factors which every company must take into account while devising its marketing strategy. Due to companies effective Price Strategy it gain maximum profit as well as customers satisfaction. There are many different pricing strategy are now used by the companies to get market share. This study wills is also show you how companies employed Pricing strategy over its competitors. Study will be done between Honda Motorcycle (CD 70) and Yamah, after study readers will be enable to understand how both companies are using Price strategy how to companies are attracting customers with effective price strategy, is that price line to customers satisfaction .


Honda motorcycle (CD 70) and Yamaha big companies that offering quality of products and service to their customers. Both are competitors each other. In Pakistan Honda and Atlas group also collaborate in operation the motorcycles joint venture Atlas Honda. On the other hand Yamaha is also very reputable brand surveying in the market. Both companies are market leader and attracting customers through different strategy, the price one of them. Most of the customers buy its products due to price so Price is very important to gain more and more customers and profits. Price always effects the customer decision on the time of purchasing.

 

1.2 Background of the project

 
Price is now very important element in marketing mix that help to gain more Profits, and more customers if pricing strategy would be effective, because price affect the customer behavior, attitude, and purchasing manners, so if the price would be the line to the customer’s satisfaction then it will generate more benefits for companies. This study is also going to conduct for getting clear pictures about price strategy. This study will go around selected two companies named Honda Motorcycle and Yamaha.


This projects them to do research on both companies pricing strategies and customers perception over this price. In the project this study will try to identify is the price of two brands matches to customer’s satisfaction because my project also aims to comparative analysis of two leader brands Honda Motorcycle and Yamaha. So through out the project we will do analysis over the both companies price strategy and customer preference. We know that when customers purchase company product he or she spend huge amount of money so is price match to customer satisfaction? For getting customers view over companies price, for core result and finding in study a survey will conducted in the market and some questionnaires will also be given to both companies customers

 
Table of Content of this Project
 


1.1 Introduction of the project 6
1.2 Background of the project 6
1.3 Company’s introduction 7
1.5 Objectives of the project 9
1.6 Significance of the project 10
2.1 Marketing mix of Honda (CD 70) 10
2.2 Market segmentation strategies of Honda 15
2.3 Target marketing strategies of Honda 16
2.4 Pricing objectives of the Honda 17
2.5 Product mix pricing strategies 17
2.6 Price adjustment strategies 17
2.7 Price changes 18
2.8 Inflating price changes: 18
2.9 Competitor's reactions to price changes: 18
2.10 Company's responses to price changes: 18
Competitor Analysis (Yamaha ) 19
3.1 Introduction of Yamaha 19
3.3 Market Segmentation: 21
3.4 Target Market 22
3.5 Yamaha (dhoom) Pricing Strategy 22
3.6 Pricing Objectives 22
3.7 Price changes 23
3.8 Inflating price changes: 23
3.9 Competitor's reactions to price changes: 23
3.10 Company's responses to price changes: 23

RESEARCH METHODOLOGY 24

4.1 Data Collection Sources 24
4.1.2 Secondary sources of data collection 24
4.2 Data Collection tools 24
4.3 Subjects/Participants 24
4.3.1 Sample size 25
4.3.2 Sampling technique 25
Data processing and Data analysis 25

SUMMARY 51

Conclusion, recommendations and limitations: 52
Conclusion, 52
Recommendation 54
a) Introduction of the student 55
b) Appendix/Appendixes 55
c) Bibliography 58


Comparison Pricing Strategies

This project is only for as sample, if you topic is different then Click here  and select your topic

Mkt619 Proposal on Pricing Strategies-vuaccess

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MKT619 Proposal on Advertising Strategies-vuaccess

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FIN619-Final Project-Finance-vuaccess

Project writing is a very difficult task, most of the students fail due to non availability of proper guidelines from the Virtual university of Pakistan regarding to FIN619-Final Project-Finance, If you are facing problem for writing effective Project report, then read the complete artical very carefully.

Documents “Essentials for Financial Statement Analysis” as well as “Final Project Format” are available on fin619 home page in the “Downloads” section. You have to follow them while preparing your final project.

Financial analysis includes ratio analysis, horizontal, vertical, industry and trend analyses.

Presentation of Ratio Analysis

You should proceed in the following way .i.e. first describe a brief introduction of a particular ratio, then its formula, afterwards its calculations and workings should be shown. Then show its graph and then finally give interpretations.


Follow the below given format:


Name of the ratio
Step 1: Show the table as given below:



Year 20XX Year 20XX Year 20XX


Company A Show the amounts in numerator and denominator and then the final result. i.e.

Note:



All these ratios have been taught to you under the subject of Financial Accounting (MGT101), Financial Statement Analysis (FIN621) and Investment Analysis & Portfolio Management (FIN630). So consult handouts and reference books of these courses to get help about ratios and their formulas.

Step 2: Working

After the table show how you have calculated the amounts given in numerator and denominator (for those items that require calculations)

Step 3: Graphical Presentation of Ratio

Plot the calculated ratio results on graph for all the three years. You can use Bar chart or Line chart for graphs. Do not use Pie chart.

Step 4: Interpretation

In this section interpret the graph shown above and explain that what are the reasons/factors for decreasing or increasing trend of this ratio i.e. you have to explain that why it has been increased or decreased over the three years.

You have to follow the same format for all the ratios that you will calculate. This format will cover two types of analyses i.e. Ratio analysis and Trend analysis as in trend analysis ratios are plotted on graphs to show the increasing\decreasing trends. So by following the above format you will do both these analyses.

Remember, without formulas, working, graphs and interpretations your analysis will NOT be accepted.


You have to calculate minimum 40 ratios out of the total ratios.


After Ratio and Trend analysis conduct Horizontal and Vertical Analyses. Guidelines about how to conduct Horizontal and Vertical Analyses are given in “Essentials for Financial Statement Analysis”. You have to interpret these analyses as well.


Then do the Industry Analysis. For industry analysis, you are required to select 3-4 companies from the same industry and then calculate their 8 -10 ratios for most recent three years. You should proceed in the following way that first calculate a particular ratio for all three selected companies for the year 2007 then take after calculation take average of these ratios. The resulting figure will be the industry average for the year 2007. Similarly calculate industry averages for the year 2008 and 2009 and then compare these ratios results with your companies’ ratios results. This enables financial analyst to check that where the selected companies fall in that particular industry.


Summarize your analyses. After complete financial analysis, you as a financial analyst will have to compare both these companies and on the basis of financial analysis you have to give comments/opinion in the form of “Conclusion” to all the stakeholders about which company is good. Stakeholders include management of the companies, shareholders, customers, investors and all related person that can affect and that can be affected by your selected companies business. You should give comments to each member/party of stakeholders separately i.e. you should give comments firstly to management of the companies then to the shareholders and so on to the rest of parties.


After giving summary and conclusion you will be required to give “Recommendations/Suggestions” to both the companies separately about how they should improve the weak areas. Your recommendations must be based on logical facts that you will know after doing financial statement analysis rather than raw data.


At the end of your final project, attach all of the supportive material you have used for the preparation of your final project. You must provide scanned copies of all the financial statements used for financial analysis. (If you have downloaded the financial statements from internet then its source or web link should be provided. Scanned copies are not required in such case).


Your work will NOT be considered or accepted in case you do not provide scanned copies or source of original financial statements.


Read and follow formatting guidelines uploaded on VULMS of this course under Lesson 05: Guidelines & Instructions while preparing your final project.


For any further guidance about your final project, ask your queries via  emails at vuaccess@gmail.com

You are required to do complete financial analysis of most recent three years. Analysis done other than recent years will NOT be considered.

Guidelines for Final Project

Common Mistakes in MKT619 Final Project Proposal

Common mistakes made by the students in proposal

MKT619 Final Project Proposal Mistake One

A general topic is selected which is often NOT related to area of specialization (marketing)

MKT619 Final Project Proposal Mistake TWO

A well known company/brand is NOT usually chosen

MKT619 Final Project Proposal Mistake Three

The specific and appropriate format of project/dissertation is NOT followed

MKT619 Final Project Proposal Mistake Four

Student mostly provide Copied/plagiarized work

MKT619 Final Project Proposal Mistake Five

The objectives are not related to the topic, are ambiguous, or incomplete.

MKT619 Final Project Proposal Mistake Six

The primary and secondary data sources mentioned by the students are wrong

MKT619 Final Project Proposal Mistake Seven

The sample size are not given

MKT619 Final Project Proposal Mistake Eight

The software used to process and analyze data is not mentioned in the Data Processing and Analysis section.

 Solution

1. The topic must be specific and relevant to area of specialization (consult the list of topics available in DOWNLOADS section on VULMS of the course to get an idea of what kind of topic should be chosen)

Select your Topic here

2. It is in the students’ interest to choose a famous company/brand on which sufficient primary data can be gathered.

3. The specified and appropriate format of proposal for project or dissertation MUST be followed depending on the nature of the

selected topic.

4. Non-referenced material taken from any secondary source should be avoided. Either such material should be reproduced in one’s own words or otherwise properly referenced.

5. The objectives should be clear, specific, measurable and goal oriented. The objectives should summarize what is to be achieved through the study. It should indicate the goals that need to be accomplished by the research. The objectives should be listed point wise in a bulleted form.

6. A distinction should be made between data collection sources and data collection tools. Students most often mention the tools used to collect data instead of mentioning the sources. In the primary sources section, you have to mention the sources such as the customers, employees of the organization, etc from whom you can collect primary data. In the data collection tools section, you should indicate the means to be used for data collection. You should also explain why a particular tool is selected. You should also indicate whether multiple tools can be used.


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