Final Project on Comparison strategy (Honda) with (CD70)

1.1 Introduction of the Project

As we know that Price is one of the vital and important aspects of the marketing mix. Every company could get a competitive edge over its rival in the fiercest of competitive business worlds it constitutes the major factors which every company must take into account while devising its marketing strategy. Due to companies effective Price Strategy it gain maximum profit as well as customers satisfaction. There are many different pricing strategies are now used by the companies to get market share.


This study will also show you how companies employed Pricing strategy over its competitors. Study will be done between Honda Motorcycle (CD 70) and Yamah, after study readers will be enable to understand how both companies are using Price strategy how to companies are attracting customers with effective price strategy, is that price line to customers satisfaction .


Honda motorcycle (CD 70) and Yamaha are big companies that offering quality of products and service to their customers. Both are competitors of each other. In Pakistan Honda and Atlas group also collaborate in operation the motorcycles joint venture Atlas Honda. On the other hand Yamaha is also very reputable brand surveying in the market. Both companies are market leader and attracting customers through different strategies, the price one of them.


Most of the customers buy its products due to price so Price is very important to gain more and more customers and profits. Price always effects the customer decision on the time of purchasing.

Background of the Project

Price is now very important element in marketing mix that help to gain more Profits, and more customers if pricing strategy would be effective, because price affect the customer behavior, attitude, and purchasing manners, so if the price would be the line to the customer’s satisfaction then it will generate more benefits for companies.

This study is also going to conduct for getting clear pictures about price strategy. This study will go around selected two companies named Honda Motorcycle and Yamaha.

This projects them to do research on both companies pricing strategies and customers perception over this price. In the project this study will try to identify is the price of two brands matches to customer’s satisfaction because my project also aims to comparative analysis of two leader brands Honda Motorcycle and Yamaha.

So through out the project we will do analysis over the both companies price strategy and customer preference. We know that when customers purchase company product he or she spend huge amount of money so is price match to customer satisfaction? For getting customers view over companies price, for core result and finding in study a survey will conducted in the market and some questionnaires will also is given to both companies customers.

Get Complete Project through Email