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Saturday, October 08, 2011

Role of Target Population in MKT619 Project

Dear Students


Project writing is very big task, where a researcher have to spend much time to get a core result. Most of the students cannot know abou the Target population in MKT619 Final Project. For concept i am going to tell you what is Target Population


Target population:


Population is the totality of observations. Researcher might focus only on those elements of the population that is relevant to the research project. This is called target population on which the researcher is focusing on. This is also known as survey population. It means the elements from which the survey sample is selected.


Sampling frame:


Sample is drawn from the list of the population elements. This sample is often different from that sample that is drawn in target population. A sampling frame is the list of elements from which the sample may be drawn. This is also called as working population.



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